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A comprehensive sports TV/radio contract and sponsorship thread

Discussion in 'Business and Media' started by pc4th, Sep 26, 2005.

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  1. pc4th

    pc4th New Member

    Joined:
    Jun 14, 2003
    Location:
    North Poll
    Club:
    Los Angeles Galaxy
    Country:
    United States
    National Football League

    http://denver.bizjournals.com/denver/stories/2005/09/05/daily4.html


    http://www.kansascity.com/mld/kansascity/business/special_packages/sprint/12396094.htm
    http://promomagazine.com/news/marketing_pepsico_extends_nfl_2/

    Major league baseball:
    http://www.elitestv.com/pub/2005/Sep/EEN4328f13a2df48.html

    National Basketball Association

    http://www.insidehoops.com/nba-tv-contracts.shtml

    Check the link out for it shows NBA TV contract from 1979 ($1.5 million over 3 years) to present.


    English Premier League

    http://soccernet.espn.go.com/news/story?id=273318&cc=5901


    National Hockey League

    NASCAR
    http://www.tennessean.com/apps/pbcs.dll/article?AID=/20050604/SPORTS09/506040366/1041

    http://www.usatoday.com/sports/motor/nascar/2005-02-22-sirius-nascar_x.htm





    -----------------------------------------------------
    http://www.leagueoffans.org/nflnamingrights.html

     


  2. pc4th

    pc4th New Member

    Joined:
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    United States
    Major League Baseball continued

    http://www.azcentral.com/arizonarepublic/sports/articles/0915mlbtv0915.html
    NCAA Basketball

    http://money.cnn.com/1999/11/18/news/ncaa/
    NCAA Football

    http://www.sportscolumn.com/story/2004/11/23/11611/407
    For those outside the U.S. that are not aware of what the BSC is, it's a 4 games post-season for college football. The deal covers 4 games a year (and 3 games in 2010, the last year of the deal).

    Subcategory of NCAA Football
    Atlantic Coast Conference Subcategory of NCAA Football-2004

    http://www.ncsu.edu/news/dailyclips/0504/051304.htm
     
  3. pc4th

    pc4th New Member

    Joined:
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    Los Angeles Galaxy
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    United States
    Summer and Winter Olympics

    2006 Winter Olympics and 2008 Summer Olympics: $1.5 billion from NBC
    2010 Winter Olympics: $820 million from NBC
    2012 Summer Olympics: $1.181 billions from NBC

    http://espn.go.com/oly/news/2003/0606/1564473.html

    A Comparision: World Cup TV in the U.S. is about $40 million for English language rights. Summer Olympics is $1 billion. That should tell you how popular soccer is in the U.S.


    Olympics Rights Abroad

    Australia

    Please note the discrepancy between NBC's $2.1 billion and $2.91 billion above. I believe it is due to the fact that in this Australia article, they use Australia Dollars, not US dollars.
    None the less, it is interesting to see that Europe pays 1/3 of what the US pays for the Olympics. As you will read later, World Cup rights in Europe worths a lot more than the Olympics. Maybe the fact that the US dominating the medal count has something to do with high rating and thus high TV contract from NBC. NBC even made a $60 million profit.
     
  4. pc4th

    pc4th New Member

    Joined:
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    Los Angeles Galaxy
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    United States
    Major League Soccer

    http://sportsillustrated.cnn.com/2004/writers/grant_wahl/10/22/adidas.deal/

    MLS/World Cup 2002, 2003, 2006

    http://www.ussoccerplayers.com/resource_center/soccer_business/323079.html

    Coca Cola Championship

    http://www.thefa.com/TheFA/NewsFromTheFA/Postings/2005/08/Features_ChampionshipSuccess.htm
    France's Ligue 1

    http://football.guardian.co.uk/News_Story/0,1563,1570265,00.html
    1.8 billion Euros for 3 years is a lot of Dough for Ligue 1. Maybe CL glory will follow.


    --------------------------------------------------------------
    From http://www.ussoccerplayers.com/resource_center/soccer_business/323079.html

    Unless I am mistaken, Ligue 1 of France has the biggest TV contract in Europe. Ligue 1 gets 1.8 billion Euros for 3 years compares to EPL's $1.65 billion for 3 years on Sky. [Edit: Haven't factor in EPL TV rights on ITV or BBC yet or add in international TV rights for EPL. I wonder what FSC pays for EPL TV rights).
     


  5. pc4th

    pc4th New Member

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    Los Angeles Galaxy
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    FIFA World Cup

    http://worldsoccer.about.com/b/a/181591.htm

    http://www.variety.com/index.asp?la...av=latin&content=story&articleid=VR1117795716
    From the same article

    Mexico, Argentina, Chile, Colombia, Uruguay, Venezuela: $400 million for 2002 and 2006 World Cup

    Brazil: $500 million (I am guessing for the same rights in Brazil). Hmmm...
     
  6. pc4th

    pc4th New Member

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    FIFA Sponsorship

    http://www.rediff.com/sports/2005/apr/06sony.htm

    http://www.indiadaily.com/breaking_news/21621.asp
    In addition to Presenting Partner Anheuser Busch, 13 Official Partners have committed themselves to the FIFA Confederations Cup Germany 2005: adidas, Avaya, Coca-Cola, Continental, Deutsche Telekom, Emirates, Fujifilm, Hyundai, MasterCard, McDonald’s, Philips, Toshiba and Yahoo!. In addition 5 local Official Suppliers complete the sponsorship programme

    So on average, to be a FIFA official sponsors/partners for 8 years, it is around $300 million. Around $35 million per year. FIFA currently has 13 Official Partners. From sponsorship alone, FIFA gets around $35 mil x 13 = $455 million a year. If there is one entity that can beat that number, it might be the NFL or the Olympics. Not sure if the Olympics sponsorship is worth more than FIFA World Cup.

    Also, now you know why Blatter pushes for FIFA World Club Championship. More events = more $ that sponsors will pay. Beside the Men/Women World Cup, and the U-19, U-17 championship, FIFA only has the Confederation Cup. With a new tournament, FIFA will get more money. No wonder the prize money for the tournament is around $15 million. If you are one of the six finalists, you are guarentee at least $1 million in prize money.
     
  7. pc4th

    pc4th New Member

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    Olympics Sponsorships

    http://www.brandchannel.com/features_effect.asp?pf_id=98
    It's a good article about sponsorship ambush. Ambush marketing – a term often hissed in industry circles – occurs when one brand pays to become an official sponsor of an event (most often athletic) and another competing brand attempts to cleverly connect itself with the event, without paying the sponsorship fee and, more frustratingly, without breaking any laws

     
  8. pc4th

    pc4th New Member

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    Bundesliga

    http://today.reuters.com/business/newsArticle.aspx?type=media&storyID=nL29152560
     
  9. pc4th

    pc4th New Member

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    Wonder how much the Premiership and the Football League get from Barclay Bank and Coke respectively? What about the League Cup that is commercially known as Carling League Cup?

    http://www.barclaysfootball.co.uk/newscontent_031003.htm


    http://www.sponsorship.co.uk/Newsletter/August 2003.htm
     
  10. pc4th

    pc4th New Member

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    Formula One

    http://www.sportsbusinessnews.com/_news/news_335583.php
     
  11. cwt9

    cwt9 New Member

    Joined:
    Jul 27, 2005
    Great thread. Thanks.
     
  12. capitalist

    capitalist New Member

    Joined:
    Nov 13, 2004
    http://thesportseconomist.com/archive/2005_09_01__arch_file.htm (scroll down to September 14, 2005)
     
  13. pc4th

    pc4th New Member

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    United States
    National Hockey League

    http://www.sportsbusinessnews.com/_news/news_335612.php


    Real Madrid
    http://www.capetimes.co.za/index.php?fArticleId=2904068&fSectionId=308&fSetId=520
     
  14. pc4th

    pc4th New Member

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    Major League Baseball Continued

    http://www.sportsbusinessnews.com/_news/news_335834.php
     
  15. pc4th

    pc4th New Member

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  16. pc4th

    pc4th New Member

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  17. pc4th

    pc4th New Member

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    United States
    World Cup 2002 Sponsorship

    http://www.forbes.com/2002/06/04/0603sponsor.html
     
  18. pc4th

    pc4th New Member

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    http://forum.suforum.org/showthread.php?t=20537

    Juventus-jersey sponsorship

    Arsenal-stadium naming right

    Interesting stuff I want to add

     
  19. BSjanitor

    BSjanitor Member

    Joined:
    Jun 11, 2004
    Brazil's population is close to 200 million. Might be nearly the same as all those other countries together. In terms of audience, in Brazil a National team game in a World Cup is like a Superbowl is in the US, except it doesn't matter the day or time of the game. The country stops, work finishes early (or starts late), everyone finds a TV screen, and the streets are barren between the kick off and final whistle of the game. That is besides the live daily coverage of the Seleção in all news programming (more advertising to sell). Imagine having that kind of audience 6-7 times over a one month period. $$$ to rake in. Still, Globo did almost go bankrupt before WC 2002 because of that half billion they paid.
     
  20. pc4th

    pc4th New Member

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    Thanks for the info. $500 million is a lot of dough for the TV rights in Brazil for 64 World Cup games. I was surprised that it was that high for Brazil.
     
  21. pc4th

    pc4th New Member

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    World Cup-USA TV rights

    http://www.usatoday.com/sports/columnist/hiestand-tv/2005-10-25-hiestand-nba_x.htm

    Summary:
    2002 and 2006 World Cup English TV rights: $40 million (bought by MLS)
    2002 and 2006 World Cup Spanish TV rights: $150 million (bought by Univision).

    We'll find out about 2010 and 2014 World Cup TV rights in the coming days/weeks.
     
  22. tab5g

    tab5g Member+

    Joined:
    May 17, 2002
    http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1001350311

     
  23. pc4th

    pc4th New Member

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    FIFA World Cup-2006 Germany TV rights

    http://www.myjoyonline.com/sportsarticle.asp?p=11&a=18185

    http://www.mg.co.za/articlepage.aspx?area=/breaking_news/breaking_news__sport/&articleid=253680

     
  24. pc4th

    pc4th New Member

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    Snooker
    (what's that__Apparently it's billard)

    http://www.telegraph.co.uk/sport/ma...27.xml&sSheet=/sport/2005/10/27/ixothspt.html

     
  25. pc4th

    pc4th New Member

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    World Cup 2010 and 2014 TV contracts for USA

    http://biz.yahoo.com/bizj/051028/1184256.html?.v=1

     
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