http://espn.go.com/espn/story/_/id/7379853/espn-tries-solve-equation-women-sports-fans To sort of explain the Poynter Review Project for ESPN, it replaces the former Ombudsman role, where a commentator is given free reign to opine on ESPN's coverage of any topic. In a traditional newspaper Ombudsman, the O'man is given a fixed contract (twelve to 24 months) and has a form of "tenure" where they can't be fired for their commentary. After ESPN had at least three O'men (I think 18-months each), they went to this "think tank" to get broader comment on their journalism and broadcasting. This particular article has a fairly level-headed treatise on their ESPN-W semi-website, and see-ing if this can grow to any kind of full women's coverage. Especially, how it can grow into a business, noting that a lack of any other women's-specific (I think the broadcasting term is "-oriented") competition may mean that there really isn't much of a market for it. It also gives a list on how women actually watch sports, being almost an exact opposite on how men watch it.