Garber: MLS has a Harvard Business School plan for MLS to be 1 of the top soccer leagues by 2022

Discussion in 'MLS: News & Analysis' started by patricksp, Nov 29, 2012.

  1. patricksp

    patricksp 91.9 Crew Fan Rating

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  2. INKRO

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    Not gonna happen, but if MLS is going to rebrand soon then I hope they buy the NASL name and finally excise those ghosts from the 80s. Would help knock a leg out of ye old American Soccer Inferiority Complex(tm).

    Plus people not-familiar with the league can say "The NASL" a be a lot less wrong. :D
  3. Allez RSL

    Allez RSL Member+

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    Third page, in the paragraph where he talks about breaking Gazidis' position in two.

    I had to search for the phrase "rebrand" to find it myself -- it's not exactly the point of the interview. I was more interested in the strategic plan than the offhand rebranding remark, which really sounded more like a marketing campaign than anything else.
  4. OleGunnar20

    OleGunnar20 Member+

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    thanks. i eventually found it by looking for the guys name.

    but yeah, it seemed way way off-hand to be a "total rebrand of MLS to XYZ" ... maybe the are just talking about marketing and such.

    but a total rebrand from MLS would be pretty major ... worth more than a throw away line in a long interview. wonder why Grant didn't follow up on that?
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  5. The 92nd Fish

    The 92nd Fish Member

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    MLS aren't changing their name, they didn't just spend the last decade and a half and all that cash getting the name 'MLS' at least partly understood in major cities in North America to throw all that away. Really it doesn't take much business sense to understand this.

    The 'rebranding' mentioned in that interview probably just means a new image for the league, a new theme in the marketing and a new focus on where they try to drive interest. Just like the early years were 'World Cup aftermath and soccer moms' and MLS 2.0 was 'Beckham and fan culture'.
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  6. Knave

    Knave Member+

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  7. BYLRPhil

    BYLRPhil Member

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    Yeah, it seems as though the better word would be "remarket" or "approach our marketing from a different, fresher angle" or something to that affect. Maybe a new logo or something, but I doubt there will be a new name.
  8. aperfectring

    aperfectring Member+

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    In my opinion, the most major part of the "rebranding" would be a change to the logo, and I don't even find that to be all that likely.

    And it definitely wasn't anywhere near a focus of the interview. I read the whole thing, saw this thread, went back, and had to search for it to confirm that it was in fact in there. I had missed it entirely in the wall of text.
  9. mbar

    mbar Member+

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    That whole interview is a nice read. I love reading Garber say that it is nice to have medium to long term plans instead of just putting out short term fires all the time.


    I'm sort of shocked it's only garnered 8 comments in 3 hours. Is it just me or does Bigsoccer seem sort of dead these days?
  10. RafaLarios

    RafaLarios Member+

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    And wait until we are in full off-season!!... all the crazy creatures start to appear once the regulars are absent.;)
  11. evangel

    evangel Member+

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    Yeah, seriously. My bartender is just starting to get his off-season info prepared.
  12. CakeYear

    CakeYear Member

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    "United States Premier League" -anyone?
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  13. Totoro

    Totoro Member+

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    There's already a couple of "you be the Don" type threads going.
  14. LongDuckDong

    LongDuckDong Member+

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    And then we can add relegation, play fall-spring, and everyone will take us seriously.
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  15. MLSNHTOWN

    MLSNHTOWN Member+

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    I anticipate they will call it Major League Soccer Soccer to coincide with the web page.
  16. tab5g

    tab5g Member+

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    When will the league be contracting TFC, VAN and MTL?
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  17. tab5g

    tab5g Member+

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    If the "rebranding" is the take-away from that interview, and for this thread, I suggest the league get a corporate sponsor and just be known as Red Bull League Soccer.
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  18. Justin O

    Justin O Member

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    MLS is changing to THE MLS.
  19. Stan Collins

    Stan Collins Member+

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    Yeah, I think the headline here is that 'Project 2022' (we might as well call it that) is a real thing, that has metrics to determine success, and most importantly has dedicated funding marked for it.

    Just in time for Arsene Wenger to change the Premier League schedule to precisely the one we used to use. . . because summer soccer is inherently superior.

    I was gonna say, "we're just gonna give up on grammar and call it what every newbie reporter has for the last 17 years."
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  20. Mucky

    Mucky Member+

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    Garber has absolutely no clue about supporters culture and never will. He is a corporate hat and prawn sandwich eater that was born in a suit.
    He has fantastic organizational skills and has been great for the league but he has never come across as a fan of the sport or understanding the fan base - that may set him and MLS on a collision course with SG's eventually.
  21. MLSFan123

    MLSFan123 Member+

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    While I hate the YSA chant more than most, I was greatly taken a back by this statement from Garber

    "We've got to try to find a way to correct that. It wouldn't be tolerated in any other stadium in any other sport -- and frankly not tolerated in most European countries, either."

    He has to know how wrong this is especially with his ties to the NFL. As a previous season ticket holder for many years at NFL games, the language is significantly more harsh in the NFL stands than anything heard at an MLS game.

    And he is crazy to bring up Europe. While the YSA chant is embarrassing because of its utter banality(one of many reasons), it is infinitely better than hearing monkey noises in the stands.
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  22. vevo5

    vevo5 Member

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    http://sportsillustrated.cnn.com/2012/writers/grant_wahl/11/29/don-garber/index.html#ixzz2Df9fqF6z

    Short excerpt from the 3 pages article

    MLS salary cap (assuming 10% rise each year for the new deal starting in 2015)

    2012: $2,810,000
    2013: $2,950,500
    2014: $3,098,000 (from now forward, it will be 10% increase)
    2015: $3,407,000
    2016: $3,749,000
    2017: $4,123,000
    2018: $4,536,000
    2019: $4,989,000
    2020: $5,488,000
    2021: $6,037,000
    2022: $6,641,000



    Before MLS can be one of the top leagues in the world, it has to surpass the Championship first. The wages bill for a mid-table Championship club is around 16.6 mil pounds or $26.6 mil USD.



    [​IMG]


    How competitive is a mid-table club like Bolton? currently in 17 out of 24 in the Championship with 25 points out of 19 games?

    Their roster:

    1GKÁdám Bogdán
    2DFTyrone Mears
    3DFMarcos Alonso
    4DFMatt Mills
    5DFTim Ream
    7MFChris Eagles
    8MFKeith Andrews
    9FWDavid N'Gog
    10MFMartin Petrov
    12DFZat Knight
    14FWKevin Davies (captain)
    15DFStephen Warnock (on loan from Aston Villa)
    16MFMark Davies
    17FWBenik Afobe (on loan from Arsenal)
    18DFSam Ricketts
    19FWMarvin Sordell
    No.PositionPlayer
    20MFJay Spearing (on loan from Liverpool)
    21MFDarren Pratley
    22MFStuart Holden
    23DFJoe Riley
    24GKAndy Lonergan
    25MFJosh Vela
    26GKRobert Lainton
    27MFChung-Yong Lee (South Korean international)
    28DFAndy Kellett
    29MFJacob Butterfield (on loan from Norwich City)
    31DFDavid Wheater
    33DFAdam Blakeman
    34GKJay Lynch
    35MFJoe McKee
    38FWSanmi Odelusi
    39DFAlex McQuade


    10 of the 32 players above are not English.
  23. LongDuckDong

    LongDuckDong Member+

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    It's hard to hear all that language inside a corporate box.
  24. MLSFan123

    MLSFan123 Member+

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    You can't read Jerry Jones's lips?

    :)
  25. blacksun

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    I think the difference is that the profanity in the NFL is not organized and synchronized. 300 people chanting YSA in unison is a lot more noticeable than 3000 people yelling random profanity (which is what you see in the NFL). Probably the closest thing in other American sports is the "Bull-shit" chants directed at referees.
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