Am I right in thinking that the NBC 3 year deal is really just a play to position ESPN and Fox to go to battle for a combined MLS/World Cup package that will be where the real money is spent? Sure you take NBC's $30 million/3 year deal - but by shifting away from Fox - you create product scarcity. So if you are ESPN you can't risk losing MLS/USSF/World Cup to Fox in 2014 - leaving you with nothing. Or you could really hurt them by taking it away. . . And if you are Fox and growing your soccer base in the US what better way than to sock it to your competitor and get a World Cup package in the process? Both sides end up in a bidding war - something MLS hasn't really seen. I don't think NBC is going to be a viable option in the long run - they just don't get it and have really zero experience outside of the Olympics. It's Fox v. ESPN - and I guess the date the circle now is 2014?