Multichannel News: beIN Sports USA will launch 2 channels on August 1

Discussion in 'TV, Satellite & Radio' started by huhe888, May 17, 2012.

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  1. BOSNAINTER

    BOSNAINTER Member

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    epl is not coming they are not interested and there is two channels la liga on one and serie a on another why do you think they got two icons from goltv phill and ray makes watching games enjoyable la liga or serie a and they know the leagues and are trying to promote it


  2. jhernandez86

    jhernandez86 Member

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    Big assumption. There are Mexican players in Espanol, Coruna and Zaragosa, Venezuelans in Malaga, Colombians in Atletico Madrid. Dude you are speaking from a strip anglo point of view, without realizing that people look at La liga for quality not for brands.

    People that know futbol, know what is a good game in Spain, UK, France, Portugal and Germany.

    If for some reason, Malaga or Atletico become a first league team, people will turn to watch it.

    Your arguments is based on Television ratings and not true football passion.

    I will say this again and again until you get it. Soccer in the United States of America is a niche sport, but has so much up side potential. EPL has been well promoted by Fox, because they have the resources hence the ratings. Goltv does not have that type of leverage hence the ratings are not that great.

    But the potential is there, and all you have to look is at the demographics and see were can you growth your product.

    Comcast like must American Entertainment Companies are going to look at the numbers, and the cost, and may not be willing to take a chance on La Liga, "Why" because the ratings claim that no one tunes in to watch La liga. Yet, there are potentially 30 to 50 million that can become potential La Liga followers.

    So, do you think that Comcast is willing to make that bet? In addition, look at the cost, and how are we going to get our money back? Plus can put commercials on every segment?

    These are the back and for conversation that Comcast may be having.

    So that is why I am not sold on the Comcast potential partnership, and if it does go on, it would be a bad bad relationship.

    Business partnership take many things in consideration, and I can assure you that a partnership with a conservative American company like Comcast and an Arab company like Al Jaseera is not going to end well.

    So, we are back on the lets see what works.
  3. huhe888

    huhe888 Red Card

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    The 18-34 demographic that now consume international soccer on U.S. television gravitate toward big BRAND NAME teams and big BRAND NAME players. That's what the data in the past 3 years have taught us.

    From the perspective of an entertainment executive who makes decisions dispassionately based on numbers, international club soccer is nothing more than "college basketball" played with the feet in the morning or afternoon instead of the evening. The data has been consistent in the past 5 years or so.

    Advertisers don't care how the game is played, they only care about how many viewers tune in.

    Deportes can have wall-to-wall La Liga, but La Liga on the English-language network doesn't sell unless Real Madrid or Barcelona were playing. 9 years of consistent data can't be wrong.

    Furthermore, an all-soccer network in English has no chance to go beyond 40 million homes or so. If the network wants to get to 80 million homes, the network needs live events past 7pm Eastern Time that can draw viewers 18-34 in numbers. That means college basketball 5 nights a week in January-February, and college football on Saturday nights in September - November.

    I will make no apologies for programming Manchester United at 10am, Arsenal at 12:30pm Barcelona at 4pm, and SMU @ Boise State from the blue turf at 10:30pm if that is what it takes to get the channel into 80 million homes.

    When you are trying to get distribution, you are selling the MSOs past results, not potential. No one will carry your channel on "potential". They want to know how many viewers you got last season.

    ==

    As for commercials: there are already in-game commercials during Mexican League and Copa Libertadores, with the match video shrunk down to make space for advertising. Look for that to continue. That's the new way of advertising, which is much more effective than 30-second ads during half time (which virtually no one sees because so many people leave their TV sets to take care of chores.)







  4. drt2k3

    drt2k3 Member

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    you still think Tier 3 Big East rights will get BEIN into 80 million homes?

    that is just not going happen. See MASN v. Time Warner


  5. jhernandez86

    jhernandez86 Member

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    Lets take a different approach. Somewhere in 1998 an Australian had this crazy idea of bringing international Sports to the United States, and decided to brand the new channel Fox World Sports.

    In 2002 an investment group from Uruguay decided that the United States was in need of some international football so they launch a channel call Goltv.

    Fox put an executive team of Americans who had very little knowledge of the game so they experimented for several years until they found the right formula and did away with the PPV model. Goltv on the other hand, had no issues with programming, but they did not have the leverage Newscorp had so, it took a while for them to get good distribution.

    Now, another foreign company wants to set foot in the land of opportunity, but has very little knowledge of the American consumer. And this is where the problem lies.

    In the United States of America, Football "Soccer" is not as popular as other American sports, but the cost of acquiring the license is very high mostly due to over-bidding. So a top executive has to be convinced that even thought the cost is hight, in the long term it is going to be worthy.

    So you can argue all you want that Comcast may be the ideal partner for a foreign company to do business with, but I do not see Comcast putting too much money behind this idea, and I do not see the new kid on the block giving his food away so he can play in the sandbox.

    I am just saying.
  6. jhernandez86

    jhernandez86 Member

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    Hence, there is your problem. Giving the rights to a new kid on the block is going to set Football in America. You are right, trying to sell Soccer is tuff, so the new kid on the block may have the rights to the top two players in the world and one of the must fascinating league in Europe, but selling it to distributors will be challenging at best.

    So here we go again. I am going to have to go back to the south of the border and bring back a Directv system either from Colombia or Venezuela so I can see la Liga again. I did this in for several years, so doing it again will not be a headache.
  7. richardfromnyc

    richardfromnyc Member

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    How will they boost the popularity of serie a and la liga if most of us can't get either channel?
  8. kenntomasch

    kenntomasch Member+

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    Raise your hand if you can name another network that has televised 41 regular-season MLS games + five playoff games + US National Team games in a single MLS season. It's not a question of what it supplants, it's a question of resources.

    You really have absolutely no idea how television works, do you?
    SYoshonis repped this.
  9. kenntomasch

    kenntomasch Member+

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    So you don't think the market brings pressure to bear on things like this? If it's the top two players in the world and one of the most fascinating leagues in Europe, if you can see that has value in the US marketplace and I can see that has value in the US marketplace, do you think TV providers will believe it has value in the US marketplace and that there's money to be made?

    Won't happen overnight, it rarely does. But do you remember "I Want My MTV?" Public demand is what drives this stuff. Then the game gets played with the posturing and the negotiating, But if you really have the top two players in the world and one of the most fascinating leagues in Europe, it's not a matter of selling it to distributors, it's a matter of the terms of the deal. This is how it works.
  10. huhe888

    huhe888 Red Card

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    Exactamente, Kenn.

    The battle to gain distribution will be long and hard. Anyone who willing decides to get into this business knows how difficult those battles will be.

    GOLTV never got past 14 million households. DISH dumped it 3 years ago. The decision to sublicense half of La Liga ultimately cost GOLTV 2 million households as DISH had the perfect excuse to get rid of it: "You can still watch La Liga on ESPN Deportes."

    beIN Sports USA is facing some nasty, protracted carriage battles ahead for the English-language network. Don't expect beIN Sports to escape the sports tier until it can get its hand on college basketball via a sublicense agreement. That won't happen until January 2014 at the earliest assuming that NBC Sports Group can outbid FOX Sports Media Group and ESPN, Inc. for the BIG EAST Conference.

    (I expect FOX to bid up the rights to the BIG EAST in order to force NBC Sports Group to overpay. The BIG EAST schools will get their money. Boise State made the right decision to jump. San Diego State will be rewarded for its relentless aggression.)

    I have made it no secret that I would like to have the opportunity to join Qatar Media, preferably at the executive level, to try to make this beIN Sports USA project work. At this point, I would be very surprised if I were to get an opportunity to do.
    Cpt_K repped this.
  11. coracaodoporto

    coracaodoporto Member

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    The way you make it sound like is that BeIn Sports would only show the 2 clasicos and forget other Real Madrid and Barca matches. Considering a tie/draw is basically a lost in Spain for both those clubs one could say Barca and Real Madrid games have more going on the line than EPL games.
  12. huhe888

    huhe888 Red Card

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    beIN Sports (in English) needs to show 36 Real Madrid and 36 Barcelona matches.

    The other 2 are the clasicos, which need to air on NBC Sports Network until beIN Sports achieves full distribution.

    Matches involving other La Liga sides can all air on beIN Deportes, which will be La Liga heaven.
  13. holiday

    holiday Member+

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    comcast already owns a sports network, so why would they use a 'partnership' with aj to showcase whatever college b-ball they get? comcast already could use college b-ball on its own. what will nbc-sports show on staurday nights in fall/winter?

    aj has lined up lots of content at high cost, but has no distribution outlet. apparently they're not looking to sublicense, as they are promising to make deals with carriers. is this common in the business, or is aj putting the cart before the horse?

    the fact that aj already has sunk money into those rights leaves only two future possibilities. either they believe in growing the value of those properties to recoup the investment; or they're not looking at the bottom line and they're into this whole thing for other reasons. (or they haven't got a clear notion at this point which way they're going...).
  14. holiday

    holiday Member+

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    some of those slaughter games aren't compelling. real or barca home games against weak opposition have almost no interest unless you just want people to get off on the nou camp or bernabeu. question: if you had to make a live programming choice, do you go with barca-granada, or roma-juventus?
  15. drt2k3

    drt2k3 Member

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    I still don't understand how a Tier 3 big east basketball sublicense will get BEIN out of a sports tier? These are essentially the games MASN has now, along with virtually all the games for the Washington Nationals and Baltimore Orioles and they cannot get a non sports tier deal worked out with Time Warner. I also don't understand why Comcast sublicense Tier 3 content when their RSN's like SNY, CSN Philly, and CSN Washington would love to obtain/retain Tier 3 Big East Basketball content. Why do you feel that it will?
  16. TJNash

    TJNash Member

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    Oliver will never give you an honest answer to your question, because his theory is based upon wild supposition coupled with a lack of knowledge of how Big East rights will be valued by the market. You see, AJ HAS to get the Big East or Oliver's absolutely fictionalized business plan goes splat. He fails to realize that nobody in San Diego, much less the rest of America, gives a rat's ass about Saturday night San Diego State football. No way in hell that the addition of third tier Big East rights gets beIn Sports off of anybody's sports tier, or in 80 million homes.

    If Oliver is treating this thread as an online job audition, he'd best learn about some of the properties he is pushing. Because he is embarrassing himself at this point.
  17. superdave

    superdave Member+

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    I'm curious about the first person pronoun that serves as the subject of this sentence.
  18. jhernandez86

    jhernandez86 Member

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    Let's talk programming, if you are in charge of getting programming la liga and you come up to me and tell me that the only games you care about is R. Madrid and Barcelona, I will fire you on the SPOT. A good programmer needs to know what the audience wants. In addition, if I asked you to growth my ratings for La Liga, please do not tell me that only Barcelona and R. Madrid are the only games people want to watch. I need you to make La liga as popular as possible with the youth of America.

    Yes, you can use prior data, but now I need you to growth the business. So how are you going to accomplish that?
  19. huhe888

    huhe888 Red Card

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    That's because you are in Eastern North Carolina, which is on the OUTER FRINGE of the territories for the Nationals and Orioles, pro teams that play hundreds of miles away.

    FOX Sports Carolinas already offers the Hurricanes and the Hornets in your area. Those pro teams are more relevant to your market. (The Braves are blacked out.)

    PRO teams generally drive regional sports network distribution, not college teams.


    As for basketball content: did I ever use the term "3rd tier"? "3rd tier" is your terminology, not mine.

    If beIN Sports were to offer #2 and #3 picks of EPL matches at 10am ET to NBC Sports Network and CNBC for 32 weekends for a total of 64 games, beIN Sports would want enough #2 and #3 picks of Big East basketball and Big East Football from NBC Sports Group to make the trade equitable.
  20. huhe888

    huhe888 Red Card

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    Then why does the likes of ESPNU take midnight ET games from Hawaii? No body is supposed to be up watching junk like that, right?

    The last live college football game of the day has TV value, especially if that game were to feature a polarizing team such as Boise State. In the late time slot, there is often no competition. 200,000-300000 viewers aren't something you can ignore if you are selling ads.

    ==

    The BIG EAST will get its money even if ESPN, Inc. were to pass (as most would expect.)

    Why?

    NBC Sports Group (with or without beIN Sports as sublicense partner) wants it.

    FOX Sports Media Group wants it.

    2 bidders + 1 package = bidding war
  21. huhe888

    huhe888 Red Card

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    Any league that wants a network to "grow its business" isn't getting $n million in rights fee up front.

    Revenue sharing would be the better business model in that case, as the NHL discovered, because revenue sharing would actually require the media company to work hard instead of being able to sit back and count the money.

    A media company pays a sports entity a rights fee do so to EXPLOIT the business, not the "grow" the business.

    ==

    All the research in the past 3 season has shown that Spanish-speaking La Liga fans outnumber English-speaking La Liga fans by somewhere between 2 or 3 to 1.

    The handful of English-language telecasts of La Liga on ESPN2 just didn't sell last season even if one of Real Madrid or Barcelona tuned it. Only the clasico moved the needle.

    La Liga is a much better fit on Deportes.
  22. Lyrical S.

    Lyrical S. Moderator Staff Member

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  23. Redbullsnation2012

    Redbullsnation2012 Member

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    The Hornets?? You sure about that?? :D
  24. drt2k3

    drt2k3 Member

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    we don't get the hornets ( or bobcats) in eastern nc

    so you think 2nd tier big big east basketball (i.e. #2 and #3 picks/week) will get 80 million? I don't, but you're entitled you to your opinion
  25. holiday

    holiday Member+

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    but hang on now...
    comcast was supposed to be the dirty hardball player. they're the guys that impose 'mandatory' this and 'mandatory' that...
    now they're going to get haggled by beIN over #2 and #3, 10am epl matches?
    after which, as a final twist to such earth-shaking trades of content, they're supposed to cave and immediately put beIN on expanded basic? (also negating, btw, any ratings their secondary epl product might have gotten?)
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