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Opening a Soccer Store

Discussion in 'Soccer in the USA' started by DC_United, Mar 18, 2010.

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  1. DC_United

    DC_United Member

    Joined:
    May 8, 2008
    I'm working on a college business paper and the purpose is to write up a business plan and outline a couple years from your opening day for a company you'd love to start up. Well nothing gets me going like soccer so opening up a soccer store is ideal!

    Problem is, unlike opening up a hair salon, bar, regular retail, etc, there's not much information out there on opening up a soccer shop. So I'm turning to my favorite bunch of guys and gals :D

    So if anyone out there has considered, is considering, thought about, and even better, owned and has experience on opening a soccer shop or working for one, I'd be many times thankful if you could please provide me any insights you have.

    May that be what distributors you use (as in where do you get the team jerseys, etc), where does your growth come from, how much money did you have to start it up, how much inventory do you keep, what are your sale cycles, how much do you price up from distributors' pricing? What are your best selling items, worst, etc.

    Granted some of this may be deemed private so please feel free to message me any information you think would help if you don't want to release information but think it could help in my paper.

    Feel free to turn this into a discussion as well on soccer shops in general. Anything and everything will help!

    Thank you everyone for your help and I'll be sure to quote the "expertise" of BigSoccer ;)
     


  2. Dr. Wankler

    Dr. Wankler Member+

    Joined:
    May 2, 2001
    Location:
    The Electric City
    Club:
    Chicago Fire
    If you haven't done so, you also might want to contact soccer stores in other areas of the country to see what they'll tell you. Make it clear that this is for a class project and that you're not going to open a store down the street from them (yet!). I think they'll be able (and in many cases willing) to answer a lot of your questions in paragraph four.
     
  3. DC_United

    DC_United Member

    Joined:
    May 8, 2008
    Thank you for the suggestion. I've tried some local stores - haven't heard back. I'll keep trying!
     
  4. Absolute

    Absolute BigSoccer Supporter

    Joined:
    Aug 18, 2007
    Location:
    Green Hell
    Country:
    United States
    I think the best bet for a store centered around Soccer would be to contact the schools with soccer programs and local soccer organizations ( Like amateur, and travel teams, etc) and let them know you existed. Maybe convince them you can disount gear .Soccer is niche sport, however kids play it and parents pay money.

    Just remember to carry lots of shoes. Nothing worse than a store with premium priced Chelsea jerseys, a few knee pads and a bunch of socks, forcing you to end up at the major chains in search of something.

    Also, the most obvious thing to think about is: location. A few months ago I was driving down Honeygo blvd in White MArsh , MD and I spoted a Soccer store in a business park. There isn't any foot traffic in a business park, I'm sure they have to suppliment their income by selling gear to students, or I have no idea how they survive.

    I know I didn't offer any advice on how to open one, it's just in my experience most of the soccer stores have been a let down.
     


  5. EvanJ

    EvanJ Member+

    Joined:
    Mar 30, 2004
    Location:
    Nassau County, NY
    Club:
    Manchester United FC
    Country:
    United States
    A few miles away from me there's the Massapequa Soccer Shop, which advertises on FSC. http://www.massapequasoccer.com/ still has information about them being closed around Christmas and New Year's 2009 into 2010. I don't know if they would help you, but you can try contacting them at yuri*@*massapequasoccer.com (remove the *).
     
  6. Sachin

    Sachin New Member

    Joined:
    Jan 14, 2000
    Location:
    La Norte
    Club:
    DC United
    I bet you could find information on sporting good stores or other specialty retail stores.
     
  7. JRstriker12

    JRstriker12 New Member

    Joined:
    Jan 27, 2002
    Location:
    Falls Church, VA
    A good place to start looking for info is with Trade associations. I recently did a paper on e-commerce and tennis specialty stores (I play more tennis now days, my soccer glory days are long behind me...).

    If you want info on sales try -
    National Sporting Goods Association
    http://www.nsga.org/i4a/pages/index.cfm?pageid=1
    They have some free research available.

    Also check: Sporting Goods Manufacturers Association
    http://www.sgma.com

    Also see if soccer if soccer has a trade associations and trade magazines:
    Here's a place you might want to start:

    Soccer Industry Council of America(SICA)
    http://www.allbusiness.com/membership-organizations/business-associations-business/4025417-1.html

    The only problem you may bump into is they charge alot of money for the most recent research. If you ask nicely, they may be able to provide you with research that's a few years old. Or ask if they have some sort of student discount or student membership that might give you access.

    Good luck.
     
  8. JamieMCFC

    JamieMCFC Member

    Joined:
    Jan 26, 2006
    Location:
    Minnesota United FC
    Club:
    Manchester City FC
    Country:
    United States
    Most soccer stores here have partnerships with the local club/traveling teams. Here in the Twin Cities there are 2 main soccer stores (Soccer Express and Soccer USA) each with 2 locations. All four locations are spread out. There is one in the nothern suburbs, one in the western suburbs, one in the southern suburbs and one in St. Paul. I believe each store is pretty split 50/50 for providing kits, warm ups, bags toe each club. Each club will only uses kits for 2 years before replacing. Then all players have to buy a new one both home and away. My kid has had to buy 3 in the last 3 years. He joined his local club in the second year of the kit. Then they swicthed last year. Then his team disbanded and he is with a new club. He had to buy a new kit, bag and warm ups this year. I think we spent little over $200. I know this doesn't help the orginal poster. But this was just to help explain how most of these stores are making money.
     
  9. siggy1716

    siggy1716 New Member

    Joined:
    Mar 4, 2010
    Club:
    Liverpool FC
    Find products that is unique and new, and be the first one to store them! I know of one you could check out. The FunToPlayUSA mini goals looks pretty amazing! It is used by Manchester United and other big clubs in Europe and has just arrived in the US. Take a look at videos here http://www.funtoplayusa.com
     
  10. harry krischner

    harry krischner New Member

    Joined:
    May 17, 2010
    Try this franchise, they're one of the biggest soccer related stores in the USA, with a huge concentration in the northeast.
    http://www.soccerpost.com/storelocations_w6.cfm

    Not sure if you are close to any, just walk in and start a converstion w/ the manager. i've been in a few, and despite being a franchise, the owners are usually rabid enthusiasts and should be able to help you.
    Or call the headquarters and see what it entails to open a new franchise.
     
  11. sucram89

    sucram89 New Member

    Joined:
    May 17, 2009
    this is a little off topic but, does anyone where i can buy an american flag bandanna? i want to get a couple before the world cup?
     
  12. song219

    song219 BigSoccer Supporter

    Joined:
    Apr 5, 2004
    Location:
    La Norte
    Club:
    DC United
    Country:
    Vanuatu
    You go to any bike (motorcycle) shop you can normally find them in accessories & clothing.
     
  13. sucram89

    sucram89 New Member

    Joined:
    May 17, 2009
    Thanks for the suggestion. That's actually a good idea. I never thought about that.
     
  14. JRstriker12

    JRstriker12 New Member

    Joined:
    Jan 27, 2002
    Location:
    Falls Church, VA
    Wal-mart maybe - right next to the camo bandannas??? ;)
     
  15. sucram89

    sucram89 New Member

    Joined:
    May 17, 2009
    haha...I'm actually going to try Walmart tomorrow.
     
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