I agree with Allez RSL that the first decade was about stabilizing. I also agree that we need a significant upgrade in TV revenues. That's where I think is our greatest challenge this next decade. We have a significant soccer presence in our airwaves but only a fraction of it is dedicated to MLS. That right now, is our biggest limitation. The only way we can do that is to improve the on field experience. So here is my proposal for the next ten years. Proposed actions: Fans love home-grown players. So let's Build big academies. Ten years ago, owners were required to invest in stadiums with costs upwards of 100 million dollars. Now, we need to require that each team have a large well built academy housing 100 to 300 young players. Lots of money involved but the long term effects on quality will be great. We need that many young players per academy because most won't be promoted to the first team. For instance, La Masia has 300 students. I believe that the major reason why our academies don't produce more than 1 or 2 useful players per year is because they are too small. Players that don't make it can be directed to a nice college scholarship. Immigrant fans love their countrymen - Develop players from all the Americas. Since the academies can house so many players we can reach out to young, third world talent. They'll prefer going to the US because of the benefits of a college scholarship, a leg up in US residency, and - hopefully - our world class academies. Fans love their stars. Kill the salary cap or raise it significantly higher. Keep the entry level rookie salaries low but forget about the salary cap. We need a large influx of high talent stars until we develop our own and then we need competitive salaries to keep our stars at home. Fans need to see full stadiums - keep improving stadiums. Just because we're focused on better players doesn't mean we can drop the ball on stadiums. We need to see constant improvement in our stadiums. Upgrades should mostly focus on quality over size. Fans love consistency - don't mess with the schedule. One of the nice things about a single entity is that it can make all clubs toe the line. Sure, when international call ups happen some teams will be hurt more than others but who really cares? No teams get relegated anyway, call ups show the quality of the league, it's a chance for the youngsters to shine. I see no real drawback. Fans and players need to be grown - We need to cultivate a larger minor league base. I'm not sure what's the best way to do this but MLS teams need a vibrant minor league system to give their young players valuable experience. A secondary effect is that this can develop the soccer fan-base in smaller markets until these are ready to become part of MLS. Targeted results: Win the CONCACHAMPIONS routinely. This is a must. We need to be the best in our region. We cannot fail at this. As a matter of fact we need to be the best in our region and do it with a team that has two or three young US-born Mexicans. The regions NT's needs to depend on us. This is already happening. We need to be the place were the best Costa Ricans, Hondurans, Jamaicans, Colombians and etc play. Why? Because we need to make the Gold Cup and the World Cup a show case of MLS talent. The side effect is also that the US will become the dominant power broker in the region. We become a big league on the world and national level. We can sell TV rights at a level competing with the 4 big soccer leagues and hopefully competing with NHL and NBA. We can also sell to most of the Americas.