Those of us who closely follow the league are well aware of the amazing turnaround in Kansas City. Discussions of the future of Chivas and DC United often reference that turnaround. I suspect that discussions in the Fire and Crew forums also look at the Sporks as a model for relaunching a brand in an incredibly successful way. But how realistic is that? SKC's turnaround is just short of miraculous. But I think the similar, albeit smaller, success story in Dallas is completely ignored. Did you know that of the teams that predate the Chivas-RSL round of expansion, Dallas' average attendance is better than 5 (Revs, DC, Chicago, Crew, Colorado*) and only trail 3 (the aforementioned Sporting Kansas City, and the Gals and NYRB, which represent the US' two megacities)? To me, the Crew and the Fire, in particular, should be going to FCD and asking them how they did it. In all 3 cases, the team has an SSS, and at one time had very solid attendance. Yet FCD does NOT continue to drag the league down noticeably. Yeah, they're in the weaker HALF of teams, but almost all of the teams with stronger attendance are MLS 2.0. Average and median attendance would be a hell of alot better if the Crew and the Fire matched FCD. When Chivas relaunches, they probably should ask FCD how they did it. Since DC United is either going to move or get a new venue, maybe FCD doesn't have much to teach them. The Revs are in a unique situation of the "weak sisters" of MLS in that they're in a football stadium controlled by the owner, so they ain't moving, and they can't create scarcity. Here's why I think it matters. MLS is a socialistic league. So MLS will be a very different league if DC, Chicago, and the Crew can get their attendance and revenue up to FC Dallas levels. In the case of MLS, or any sports league, I don't think it's precisely true that the chain is only as strong as its weakest link. MLB is fine no matter how bad the Marlins are. The NBA was fine for the 30 years the Clippers were a joke. But a league probably is as strong as its 4th-5th-6th weakest links. And that's why I think it matters what FCD has done, and what it means for what the Crew, Chicago, DC, Chivas, and New England can do. So, how did FCD do it? And what does that mean for the rest of the league? *There's a reason I'm not referencing the Rapids much. The other clubs I've mentioned were all strong attendance franchises at one point. The Rapids have never been a strong franchise in terms of median attendance.