Your post is symbolic of current Republican hand-wringing - it's not that the Republicans have failed the populace, it's that the populace have failed Republicans by being immature and money grubbing. If only they realized the danger of the Democrats, of course they'd vote Republican - but they just weren't smart enough! The problem is, this election was lost by the Republicans on the issues as much as anything else - the taint of the Bush years justifiably sticks to Republicans, who're not willing to move on. A few points: 1. Most people say they support limited government, but most people also want things government provides. This is an unreconcilable paradox which lets both parties claim their belief system is the one that's supported by the populace. What people really prefer is a limited government that provides more stuff. That's why after stating they want limited government people being polled say that they don't want to cut funding to the programs they like.......which is basically the military, social security and health care - i.e., nearly the entire budget. 2. "Big invasive government" is not a core belief of the left. That's just something the right has made up. Seriously - I'm a liberal (and happy to call myself one) and none of my core values has anything to do with "big invasive government". 3. Here's a news flash for you - the Democrats overwhelmingly believe in "free market, individualism, private property, and limited government". Same as Republicans. Honestly, what Democrats are arguing against private property? You're again conflating what you think Democrats believe and what they actually do. Those are all solid liberal beliefs - they're not exclusively Republican in any way. 4. You didn't lose this election because you didn't sell conservatism well enough. You lost this election because you oversold conservatism. That's why Romney's largest ratings boost came after he veered strongly to the center, away from the Republican primary positions. That's the same reason why nearly all the Tea Party candidates got trounced - not because they didn't explain how conservatives are the better ideological position, but because the electorate disagreed with their ideology! This was not a failure to sell the election properly, it was the public's realization that many of them simply didn't want to buy what the Republicans were selling.